About the job:
As a Senior Digital Marketing Manager with 5 years of experience, you will play a pivotal role in developing and implementing advanced digital marketing strategies to drive business growth. Your expertise will be crucial in recruiting and leading a team, optimising campaigns, and leveraging your extensive experience to enhance the overall digital presence of the group.
- Provide strategic direction for the digital marketing team, aligning efforts with broader business goals.
- Lead the development and execution of innovative, results-driven digital marketing strategies.
- Supervise and mentor a team of digital marketing professionals, fostering a collaborative and high-performance culture.
- Delegate tasks effectively, ensuring team members are aligned with goals and deadlines.
- Utilise your extensive experience to optimise digital marketing campaigns across various channels, including social media, email, SEO, SEM, and display advertising.
- Implement advanced targeting and segmentation strategies to maximise campaign effectiveness.
Data analysis and insights:
- Oversee the analysis of key performance indicators (KPIs) and campaign data to derive actionable insights.
- Implement data-driven decision-making processes to continuously improve campaign performance.
- Manage and allocate digital marketing budgets effectively, optimizing spending for maximum return on investment.
- Identify cost-saving opportunities and efficiencies in marketing spend.
- Collaborate with other departments to integrate digital marketing strategies with overall business objectives.
- Engage with sales, product development, and other teams to ensure alignment and mutual support.
Inovation technology adoption:
- Stay at the forefront of industry trends and emerging technologies in digital marketing.
- Implement cutting-edge tools and techniques to maintain a competitive edge.
Client and stakeholder communication:
- Communicate effectively with clients, stakeholders, and executive leadership to convey the impact of digital marketing initiatives.
- Provide regular updates on performance, strategy, and upcoming initiatives.
Training and development:
- Conduct training sessions and workshops to enhance the digital marketing team’s skills and knowledge.
- Stay committed to personal and team development in the rapidly evolving digital landscape.
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- Minimum of 5 years of hands-on experience in digital marketing with a proven track record of successful campaigns.
- Strong leadership skills with experience in managing and mentoring a team.
- In-depth knowledge of digital marketing channels, tools, and analytics.
- Proficiency in advanced digital marketing techniques such as advanced SEO, data-driven attribution, and marketing automation.
- Excellent communication, presentation, and project management skills.