Senior Digital Marketing Manager

About the job:

As a Senior Digital Marketing Manager with 5 years of experience, you will play a pivotal role in developing and implementing advanced digital marketing strategies to drive business growth. Your expertise will be crucial in recruiting and leading a team, optimising campaigns, and leveraging your extensive experience to enhance the overall digital presence of the group.

Key responsiblities:

Satrategic Responsibilites:

• Provide strategic direction for the digital marketing team, aligning efforts with broader business goals.
• Lead the development and execution of innovative, results-driven digital marketing strategies.

Team Management:

• Supervise and mentor a team of digital marketing professionals, fostering a collaborative and high-performance culture.
• Delegate tasks effectively, ensuring team members are aligned with goals and deadlines.

Campaign Optimision:

• Utilise your extensive experience to optimise digital marketing campaigns across various channels, including social media, email, SEO, SEM, and display advertising.
• Implement advanced targeting and segmentation strategies to maximise campaign effectiveness.

Data analysis and insights:

• Oversee the analysis of key performance indicators (KPIs) and campaign data to derive actionable insights.
• Implement data-driven decision-making processes to continuously improve campaign performance.

Budget oversight:

• Manage and allocate digital marketing budgets effectively, optimizing spending for maximum return on investment.
• Identify cost-saving opportunities and efficiencies in marketing spend.

Croos-functional collaboration:

• Collaborate with other departments to integrate digital marketing strategies with overall business objectives.
• Engage with sales, product development, and other teams to ensure alignment and mutual support.

Inovation technology adoption:

• Stay at the forefront of industry trends and emerging technologies in digital marketing.
• Implement cutting-edge tools and techniques to maintain a competitive edge.

Client and stakeholder communication:

• Communicate effectively with clients, stakeholders, and executive leadership to convey the impact of digital marketing initiatives.
• Provide regular updates on performance, strategy, and upcoming initiatives.

Training and development:

• Conduct training sessions and workshops to enhance the digital marketing team’s skills and knowledge.
• Stay committed to personal and team development in the rapidly evolving digital landscape.

Qualification:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Minimum of 5 years of hands-on experience in digital marketing with a proven track record of successful campaigns.
• Strong leadership skills with experience in managing and mentoring a team.
• In-depth knowledge of digital marketing channels, tools, and analytics.
• Proficiency in advanced digital marketing techniques such as advanced SEO, data-driven attribution, and marketing automation.
• Excellent communication, presentation, and project management skills.